Lori is a passionate and collaborative social impact strategist with over 30 years of experience across the government, non-profit, and corporate sectors. As the Founder and Chief Social Impact Strategist at PR4Good—a consultancy she has led since 2014—Lori empowers businesses and non-profits to maximize their social impact through strategic partnerships and tailored solutions.
Guided by the philosophy of creating “profit with purpose,” Lori bridges the corporate and non-profit worlds to design initiatives that drive both societal good and organizational success. Her expertise includes strategic partnerships, project management, volunteer management, stakeholder relations, media outreach, and digital marketing.
Lori’s approach is both professional and heartfelt, with a commitment to building stronger, more connected and inclusive communities. Beyond her work with PR4Good, she dedicates her time to serving on executive boards, mentoring emerging leaders, and supporting local organizations. Lori has been deeply involved with the Victoria Foundation since 2015 as a member of the Community Engagement Committee, which she chaired for several years, and as a member of the Board from 2018 until 2023. She also served on the Vital Signs Project Team and Reconciliation Task Group. With her passion for community and commitment to the sector, Lori was welcomed to the Honorary Governors in 2024.